OUR STORY: MORE THAN A BRAND, A MOVEMENT

PrettyThugish isn't just clothing; it's a declaration. It's the fusion of unapologetic boldness and authentic creativity. Born from the vision of TLK Design Studio, we operate at the intersection of polish and power. In a world that often asks you to choose between being refined and being real, We've built Our Brand on the principle that you don't have to choose - you can be the most formidable person in the room precisely because you are both.

We are a collective of designers, artists, and storytellers dedicated to crafting premium streetwear that empowers you to define your own identity. Our pieces are designed for those who write their own rules, break outdated molds, and build their legacy from the ground up.

THE COLLABORATION: PRETTY THUGISH X YILE NCASA

At the heart of our current chapter is a powerful collaboration with creative force Yile Ncasa. This partnership is built on a shared belief in Empowerment, Influence, and Legacy.

· Empowerment: We create fashion that makes you feel powerful, confident, and in control of your narrative.

· Influence: We leverage our platform to set trends, not follow them, blending Yile's authentic persona with PrettyThugish's bold aesthetics.

· Legacy: Every collection is a step towards building something lasting—a community and a brand that stands the test of time.

 

OUR MISSION & VISION

· Our Mission: To outfit the movers and shakers with premium, statement-making apparel that blends streetwear edge with sophisticated design. We provide the uniform for the ambitious.

· Our Vision: To become a leading voice and lifestyle brand in African streetwear, known for high-quality collaborations, authentic storytelling, and a relentless commitment to our community.

 

BEHIND THE BRAND: TLK DESIGN STUDIO

PrettyThugish is brought to you by TLK Design Studio (PTY) Ltd, a visionary agency focused on building powerful brands and unforgettable activations. Our expertise in creative direction, marketing, and business development ensures that every PrettyThugish product is not just an item of clothing, but a piece of a larger, strategic story.

Our Core Team:

· Lamorne Oliphant: Executive Lead

· Yile Ncasa: Creative Talent Lead

· Silvano Titus: Marketing & Media Manager

 

JOIN THE MOVEMENT

This is more than a transaction; it's an invitation to join our tribe. Follow our journey, cop our limited drops, and represent a mindset that challenges the status quo.

Stay Connected:

· Instagram: @PrettyThugish_Pty

· TikTok: @PrettyThugish_Pty

· Email: prettythugishpty@gmail.com

Thank you for believing in the vision. Welcome to PrettyThugish.

PRETTY THUGISH (PTY) LTD

A TLK Design Studio Venture

629 Koichab Street,Erasmuskloof, Gauteng

www.prettythugish.co.za